A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device. Features like navigation drop-downs are limited, as they can be difficult to use on mobile.

67% of mobile users say they’re more likely to buy a product or service when a site is mobile friendly. 61% of users said that if they’re unable to immediately find what they want, they leave a site. Half commented they will use a liked business less often if its website is not mobile friendly.

Providing mobile-friendliness is one of the most effective ways to keep visitors on websites longer. People are more likely to stay on a website that is easy to use and are less likely to leave it, which means for you that a mobile-friendly website reduces your bounce rate.

All of your site visitors should be able to enjoy your professional website at its very best, no matter the device they’re browsing. When designing a website, most website builders automatically creates a mobile-friendly version of your site, so that you can keep pace with the increasingly mobile world.
Go over your site’s mobile version while putting yourself in the position of the user, and test out every page, user action and button.
Your mobile website should be cleaner and less cluttered than your desktop version, so consider minimizing page elements and scaling down some assets, like the menu. There are also unique mobile features that you can use to boost your mobile design.