Once on the website, images can improve the user experience and help to present important information in a more digestible way. By improving this, visitors will be more likely to stay on your website and stand a greater chance of being converted into an enquiry or sale!
The right image can convey a strong message to a reader: pictures are worth 1,000 words after all. If a section is confusing, adding a relevant image can help simplify the meaning and make it easier to understand.
Plus, according to HubSpot, “90% of the information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.” According to Brain Rules, “hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.
- Remove stocky images and ambiguous terminology
- The photos that are integrated into a web design layout have a huge impact on the overall look and feel of a website.
- Poorly shot images with fuzzy focus and questionable composition can diminish even the most brilliant of designs.
- Generic stock photos can drain the life from a design, leaving it bland and uninspiring.
- Using high-quality photos is a simple way to improve your designs.
- Most importantly try use as much original content from your actual shop/office, events or encounters with clients & suppliers.
- Don’t forget to get the necessary permissions from everyone you intent on displaying on your website.
Images with large pixels and a high-resolution work best. Regarding their size, think about how your website is going to look on both a desktop and a mobile device.
Here are some useful tips you can use to guide you when choosing your images:
- Make sure your images are relevant. When you add images to your website’s design, you want to make sure they are relevant.
- Use original images.
- Don’t just use photos.
- Think about cropping and rescaling.
- Use multiple images for products.
- Integrate icons.
- Optimize your images.
Just like color images are very powerful and can evoke certain emotions that will effect the users experience and perception of your brand so make every image count.
