Facebook has a diverse set of marketing channels. Here are a list of them.
- Making the Most of Your Facebook Business Page. A Facebook page is a great free marketing tool for businesses. …
2. Facebook Advertising: Classic Ads.
3. Hosting Facebook Contests & Polls.
4. Facebook Promoted Posts.
5. Sponsored Stories.
6. Facebook Open Graph.
7. Facebook Exchange (FBX)
What I love most is the way you are able to setup your marketing campaign for example being able to choose a pinpoint desired target market based on demograpgy.
When it comes to creating great content on Facebook, it helps to know who you’re talking to. Understanding the people who are currently interacting with your Page will help you not only create great content — but create the right content, too.
There are many tools out there that can help you understand who your audience on Facebook is, like Facebook’s Audience Insights tool. Through accumulated information about geography, demographics, purchase behavior, and more, the tool helps you learn more about your target audience and their behavior on Facebook. While it’s easy to jump right into creating content on Facebook, take the time to understand who your audience is. It will pay-off in the long run. For more on facebook marketing read this article.
