Is your website slow, dull or just to messy?
According to Stanford Web Credibility research, 75% of prospective customers judge businesses based on how the website looks. If a company fails to build the connection from the get-go, a visitor moves onto the next item in the search rankings.
Do you need to rebrand your site, increase your traffic, generate more leads, and add functionality to improve the user experience?
Website usability and responsivity issues are the main reasons visitors leave the page. The fact is, most never come back after a negative experience. Improving the website’s page load time helps ensure that users don’t leave the page frustrated.
Now that you’ve acknowledged that your site likely needs some improvements, or perhaps you haven’t even gotten started yet. In that case I suggest you watch this video giving 10 good reasons why you should get started on that website TODAY! A good start to your website is mapping out your customer journey from the first time someone visits your website to the moment they become a customer.
When doing this, think about which pages are they going to view, what content are they going to read, and what offers are they going to convert on. Understanding this will help you design a site that actually helps nurture leads through the sales funnel.
I’ve always liked Leadfeeder’s customer journey map as a great example. You don’t need to make it as graphical as they did, but it gets the point across. It illustrates what users do when visiting their website and what commonalities occur between those who do and do not become customers.
If you are struggling to compile this data, or, lack a CRM that would make researching this easier, you can always interview your customers. Ask if you could have 15-30 minutes of their time to ask them a few questions (you can even compensate them with a R50 gift card). Interview as many people as you can, but no need to go overboard.
Then, use this data to map out your strategy. This will help you identify the key touch points of your website or the areas your users interact with.
Throughout these touch points, you should be able to map out the emotion, thoughts, goals, pain points, and opportunities each touchpoint needs to evoke.
Answering these questions will help you direct your design. Is their imagery that will help best address these areas in the way you want? What about a particular color palette? Getting started on your customer journey map will help create answers to these questions and better reinforce your design.
Contact us for a free consultation session to help you get started with your planning process.
Besides knowing your clients demography, geography(this you can get from setting up customer information forms ) & purchasing behavior(obtainable from your receipts and logbooks). If you are not sure about what questions you should be asking your clients I have complied a list of things you need to know from your clients point of view.
- What can my company do to better serve your needs?
- How satisfied are you with our products/services?
- What value do we provide?
- What are your biggest challenges?
- Why did you choose us over the competition?
More questions to consider for your business :
- #1 Why do you need to redesign your website?
- #2 What business goals is your current website not meeting?
- #3 What goals do you want to accomplish with the new website?
- #4 Why does your brand need a website?
- #5 How is your website useful to visitors?
Remember to not only think about the immediate needs of your website but consider the long term goals and objectives of your business. Keep in mind the current and future direction of business and develop your website accordingly with scalability in mind.
