A call-to-action is a short phrase that prompts your audience to take the desired action on your website, landing page, email or advertisement. They are often clickable texts, images, or buttons that guide the user to the next step you’d like them to take. However, call-to-actions can also be plain text with no link.
If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart… you name it.
Most Common Purpose: CTAs
General: Learn More, See More, See How, Start,
Ecommerce: Buy, Shop, Order, Reserve, Save,
Freebie giveaway: Download, Get, Grab, Claim etc.
- Use a strong command verb to start your CTA.
- Use words that provoke emotion or enthusiasm.
- Give your audience a reason why they should take the desired action.
- Take Advantage of FOMO.
- Know your devices.
- Don’t be afraid to get a little creative.
- Use numbers when possible
- Its shape should be defined (rectangles only; rounded edges at the most)
- It should have a clear border of a contrasting color (white is always a safe bet)
- It must have text on it.
Inconclusion a call to action can make or break the success of your social media campaign so always remember to:
- Make your CTA stand out from other site elements.
- Create urgency to entice visitors to click your CTA.
- Consider different design elements to make your CTA clickable.
- Personalize your CTA for maximum conversions from different audiences.
- Optimize your CTA for mobile viewing.
And you can guide your user to signing up, making the purchase and increase your reach and revenue.
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