Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
There are 4 types of SEO
- On-page SEO (on-site SEO)
- Off-page SEO (off-site SEO)
- Technical SEO.
- Local SEO.
We know you didn’t devote yourself to the art of web design to be bothered by search engine optimization. But how you put together a web design can have a great impact on SEO.
As a web designer, a few things you should know about search engine optimization include:
How to properly use header tags like <h1>, <h2>, and <h3>
How the part of a link that identifies a specific page — aka a slug — can influence organic search rankings
How to optimize images to speed up loading times and decrease the bounce rate — which is the percentage of visitors who only view one page on your site and then navigate away without taking any actions
Of course, we can’t distill the complexities of SEO into three bullet points. If you’d like a helpful introduction to search engine optimization, I found Search Engine Optimization All-in-One For Dummies highly informative and simple to understand with practical examples that is easy to follow and duplicate in the real world.
- Optimize your content layout.
- Update any old blog posts with new, relevant information and optimize the meta data to include keywords.
- Make sure all metadata is relevant to the page and optimized.
In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.
Do you have any rules you follow that helps you create awesome experiences or can you think of any I did not already mention in the blog? We love to hear what you think, about this blog, the 10 steps or just website designing in general. Maybe you have a question or two…let us know in the comment box below and don’t forget to subscribe to receive our next blog straight to your inbox.